Better journeys. Stronger destinations.

When a trip is designed well, it feels more local, more personal, and far less like a checklist. It also strengthens the places we visit.

Yamaguchi red shrine by the sea in Japan
A person wearing a light-coloured long-sleeve shirt and cap is harvesting large green fruits from a tree in an orchard. They are holding one fruit in their left hand while reaching up with a knife in their right hand to cut another fruit from the branch. The background shows dense green foliage and grass.
A harbour in Vietnam
inami

Beyond the hotspots

An alternative way to travel

The big-name stops have their moments. But they can also come with crowds, queues, and the odd sense you’re having the same day as everyone else.

So we build in contrast: time in rural Tohoku, food culture across Kyushu, forest and farmland in Mae Hong Son, cycling the backroads outside Battambang.

This kind of travel gives you more room to explore and spreads tourism more widely, instead of concentrating it in the same few places.

Our undertourism approach

How we choose places with room for visitors in Japan

Learn more

People make it

And always have

Our journeys are made by people. A meal in a family-run ryokan, made by an obaachan who’s done it the same way for decades. A workshop visit where you can hear the tools, see the skill, and talk to the person making it.

These moments are what make a trip feel personal. They also keep more of your spend in the places you’re in, with the people who host you.

Destination resilience

Built into every trip

Every booking includes a built-in contribution to the ITG Impact Fund. It backs practical work linked to the places our trips are built around:

Nature & biodiversity: practical restoration and coexistence work linked to our trips

Climate innovation: backing emerging solutions, from early-stage marine carbon removal to SAF demand signalling

Resilient local partners: to help community-led projects get off the ground.

Recent projects span Malaysia, Japan, and South Korea.

The power of a holiday

Our 5% commitment

Travel can change how people feel, connect, and cope.

Each year, we give back 5% of profits to charity partners in the communities where we live and work, widening access to the power of a break.

Work in progress

How we improve

We’re building travel that works better for everyone involved.

We keep improving how we design trips, invest and collaborate where industry shifts are needed, and publish what changed and what didn’t.

Read our latest Impact Report.

When travel is designed well, the trip is better. The impact follows.